Fuzzy matching makes deduplication a breeze for power equipment retailer
In growing their business over the years, the company had accumulated a large number of customer addresses to manage. Unfortunately, with that came duplicate pieces of information that need to be cleaned and managed.
Read the Case Study Now!
This case study will help you:
Understand how fuzzy matching can be used to match records over multiple databases.
Gain insight on how to increase the number of contacts on mailing lists and reduce the number of undeliverable as addressed (UAA) mail.
Evaluate the benefit of using DataMatch Enterprise vs running an in-house script.
With DataMatch™, we were able to really increase the number of people we communicated with this year.
Accounts Payable Manager
