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Arlington Power Equipment Case Study

Fuzzy matching makes deduplication a breeze for power equipment retailer

In growing their business over the years, the company had accumulated a large number of customer addresses to manage. Unfortunately, with that came duplicate pieces of information that need to be cleaned and managed.

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This case study will help you:

 Understand how fuzzy matching can be used to match records over multiple databases.
 Gain insight on how to increase the number of contacts on mailing lists and reduce the number of undeliverable as addressed (UAA) mail.
 Evaluate the benefit of using DataMatch Enterprise vs running an in-house script.

With DataMatch™, we were able to really increase the number of people we communicated with this year.

Accounts Payable Manager