Mike Palmer

Mike Palmer

All posts from Mike Palmer

How to Avoid a Data Breach

On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In the parlance of cybersecurity

Marketing Analytics Made Easier

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is abundant but every month,

Cleaning Big Data the Easy Way

Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years, many industries have been transformed from the

Data Preparation for Analytics

As users seek to go beyond canned reports and spreadsheets to employ sophisticated visual analytics to drive decisions and actions, traditional processes for preparing data

The Cost of Bad Data Quality

How much is bad data quality costing you? Like many modern businesses, you probably rely heavily on your data. But unless your data is of