A Little Data Scrubbing Leads to Big Results

A recent article in BtoB Magazine highlights the advantages of data cleansing your email marketing list. Music for All, an Indianapolis-based company that runs school marching band functions and festivals, recently underwent an overhaul of its email database.

And the results are outstanding! From a list of over 120,000 subscribers, the company cut it nearly in half to 54,000. Using a combination of data cleansing, segmentation, and an archiving system, the updated list became an effective marketing tool that led to an increased email click-through rate of 60%! It also led to a 28% increase in the forwarding rate as well.

Any size company can benefit from a smart data cleaner. With Data Ladder’s Data Scrubbing software suite of services, we can help you identify your data debacles. From our extensive library of name fields (from suffixes to nicknames) to our best in class duplicate record finder, we can help sweep up any confusion. Contact our sales team for more information.