For marketers, maximizing their ROI is crucial to the success of their campaigns. In today’s digital world, the use of data quality tools for marketing is exciting for the industry. Fine tuning and maximizing campaigns creates more opportunity for the industry than ever before. Marketers can now analyze thousands of points of information about the digital customer and combine it with their knowledge of traditional campaign methods. This strategy will allow them to make better decisions on how to allocate funds to maximize their efforts. For the industry, this is not only energizing, but is a grounding-breaking approach that requires rethinking of their process from top to bottom.
Of course, properly managing databases is the challenge marketers face while embarking on this strategy. From merge purge software to data cleansing and fuzzy matching programs, finding the right tools and technical support to properly implement these management strategies has been the key to their success.
Even understanding the most basic concepts of data quality tools, to include the techniques of merge and purge, has presented a learning curve for the industry. This is where is has been crucial for CMOs and marketing companies to focus their efforts on perfecting the highest possible quality of their data. Through these efforts, the industry is beginning to change their processes from top down marketing, where funds are allocated to specific campaigns based on data, to a bottom-up method. This model allows markets the ability to analyze and understand customer behaviors and preferences, starting from the point of purchase, and tracking back through their digital footprint, to better understand their behaviors and motivations.
Marketers are becoming more effective at implementing precisely targeted campaigns that are immediately responsive, thus maximizing their ROI. These successes can only be realized through proper and effective use of data quality tools.
Data Ladder is the perfect choice for the industry when looking for a leader in data quality tools. Through the use of industry leading software and vast expertise, marketers are finding Data Ladder and their flagship software DataMatch Enterprise 2014 the right solution for their industry challenges. If you are looking for the right solutions to your data challenges, go to dataladder.com and download a free trial.