Menu Research Firm Benefits from Data Quality Tools

Food trends may come and go, but the need to compile consumer tastes and demands into actionable information will always be in demand. Such was the need for Datassential, a menu research firm that specializes in assembling large amounts of menu trend data for restaurants and eateries across the country. From determining the most popular pizza toppings to pricing trends on salads, there is a lot of data that needs to be gathered. Datassential sought the services of Data Ladder and its flagship enterprise software suite DataMatch Enterprise to get the job done.

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Bringing together the specific requests by clients and reconciling that with various menu and restaurant types across the country takes a lot of time and resources. The company had been previously using Microsoft Access to organize and compile their data, but found they needed a quicker and more efficient way of deduplicating data as well as matching information by specific categories. Learn more in the case study.