By: Ehsan Elahi

Entity Resolution for a Single Customer View
July 12, 2019

“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…

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Data and Customer Experience
June 10, 2019

No one likes the “anonymous customer treatment”, especially coming from their favorite brand or frequent retail market. Inaccurate data gives a…

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data cleansing for analytics
Data Cleansing Tool: Improving Analytics and Business Intelligence with Clean Data
May 30, 2019

To understand and respond to trends that impact business performance, it’s critical that you know where to find corresponding data and…

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Fuzzy Matching 101: Cleaning and Linking Messy Data Across the Enterprise
May 20, 2019

Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….

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Data Cleansing in the Data Warehouse: The Code-Free, Automated Approach to Maintaining Your Single Source of Truth
May 3, 2019

Data is everywhere, with total volume expected to exceed 44 trillion GBs by 2020, but rarely is it useful. Only 27%…

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