In: Customer Data Integration

5 Tips to Save on Direct Mail Marketing
May 24, 2013

There are many decisions you have to make when deciding between a digital or a direct mail marketing campaign. In our…

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Ensure Your CDI is a Success
May 3, 2013

CDI: while an unfamiliar term to those outside the data industry, not paying attention to it could be costing you! Customer…

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3 Stages of Business Continuity Planning – The Cyber Event
April 18, 2013

Now, we do a pretty good job planning for natural events such as hurricanes, tornadoes and earthquakes. If you live in…

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The Battle Over Gold
April 10, 2013

Who is the owner of data stored and crunched by agencies for their clients? It would seem the answer would be…

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The Future of Marketing and Data Management
April 2, 2013

The partnership between data management and marketers has changed the face of business and customer engagement forever. Customers are engaging business…

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How is My Privacy Holding Up?
March 26, 2013

Our world is being shaped by our online presence. Our various platforms connect each of us to the world and each…

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Increase Your Marketing Efforts with 4 Data Principles
March 12, 2013

Effective marketing campaigns depend on clean and accurate data.  Fact is that organizations gather enormous amounts of data through various sources…

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Fuzzy Matching Minimizes Insurance Risks
November 20, 2012

When you’re a leading worldwide insurance company, conflicting data can significantly impact operations and financial stability. From providing exceptional customer service…

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Customer Data Management: Get Your Project Started Now
October 12, 2012

Truth be told, managing customer data in any size organization can be a real challenge. From home moves to major life…

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Data Cleansing Tools and Purchased Lists
September 13, 2012

One of the most common tasks that marketers are faced with in data cleansing is how to integrate purchased lists into…

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