In: Data management

3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI
November 20, 2018

“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

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Optimize Your Analytics Tools Investments with Data Wrangling
September 29, 2018

There has been a substantial stress in the current landscape of data analytics. The massive volume of data these days demands…

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Understanding the Difference between ETL and Data Wrangling
September 26, 2018

Over the period of past few years, the process of data wrangling, also known as “the preparation of the data,” has…

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Undeliverable Mail: Sometimes It’s Not Canada Post’s Fault
July 27, 2018

Consider this, just because your business thinks your addresses are valid – doesn’t mean your mail is deliverable. A supposedly valid…

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Imperative Customer Data Accuracy
November 4, 2017

Managing gigabytes of data is one of the most important aspects to a company’s ability to run smoothly and efficiently. The…

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How to Avoid a Data Breach
September 14, 2017

On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In…

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Merging Data from Multiple Sources
August 10, 2017

At some point, it’s likely that you’ll be merging data from multiple sources. Maybe as part of a master data management…

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Marketing Analytics Made Easier
July 21, 2017

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is…

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Cleaning Big Data the Easy Way
July 10, 2017

Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years, many industries have…

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Data Preparation for Analytics
June 22, 2017

As users seek to go beyond canned reports, dashboards, and spreadsheets to employ sophisticated visual analytics to drive decisions and actions,…

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