In: Data Quality

Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM
December 3, 2018

With an average return of $8.71 per dollar invested in CRM software, a CRM is a must-have for any business…

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3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI
November 20, 2018

“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

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The Data Lake Eco-System: Unique Data Ingestion Challenges
October 23, 2018

Nowadays, most of the organizations are under great pressure to capture, manage, and control both new big data and huge volumes…

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Network Optimization with Expected Performance – A Benefit of Data Wrangling For Telecom Providers
September 29, 2018

The largest telecom operators are those who are providing the customer service at par excellence, at scale, with effective personalization. To…

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Undeliverable Mail: Sometimes It’s Not Canada Post’s Fault
July 27, 2018

Consider this, just because your business thinks your addresses are valid – doesn’t mean your mail is deliverable. A supposedly valid…

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ZIP plus 4 plus 2 equals ZIP plus 6
September 21, 2017

Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is unfamiliar. Join…

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Data Quality for Artificial Intelligence
August 1, 2017

Good data quality for Artificial Intelligence is critical for AI success. For a system to be artificially intelligent, it needs to…

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Marketing Analytics Made Easier
July 21, 2017

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is…

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The Importance of a Data Quality API
June 16, 2017

When it comes to data quality management, few things cause as much grief as having to download data before you can…

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Think Address Verification is an Option?
June 2, 2017

Address verification is vital for any business. Inaccurate addresses can be a costly problem for your organization and not just because…

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