In: deduping

Why Am I Concerned About Data Quality?
June 21, 2013

A good question. Besides wondering why one should be concerned, it also begs the question: just what is quality data? I…

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Your Campaign: Undeliverable as Addressed
June 7, 2013

You were so excited! The team pulled together in a remarkable manner and executed the perfect direct mail marketing campaign. As…

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Is Your Data Leaving You Seeing Double?
May 31, 2013

Is managing the vast amounts of data collected by your business leaving you seeing double? Every day, you gather information from…

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5 Tips to Save on Direct Mail Marketing
May 24, 2013

There are many decisions you have to make when deciding between a digital or a direct mail marketing campaign. In our…

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3 Stages of Business Continuity Planning – The Cyber Event
April 18, 2013

Now, we do a pretty good job planning for natural events such as hurricanes, tornadoes and earthquakes. If you live in…

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The Battle Over Gold
April 10, 2013

Who is the owner of data stored and crunched by agencies for their clients? It would seem the answer would be…

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The Future of Marketing and Data Management
April 2, 2013

The partnership between data management and marketers has changed the face of business and customer engagement forever. Customers are engaging business…

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Marketing Dominates Data Management in 2013
March 5, 2013

We have seen the dominance across the Internet and cloud of mobile platforms and apps. This proliferation has ushered in the…

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5 Facts on Marketing ROI and Data Strategies
February 28, 2013

After your last adventure in Direct Marketing Requires Effective Data Management, you came back to the office with a new confidence…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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