In: duplicate records

Is Your Data Leaving You Seeing Double?
May 31, 2013

Is managing the vast amounts of data collected by your business leaving you seeing double? Every day, you gather information from…

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5 Tips to Save on Direct Mail Marketing
May 24, 2013

There are many decisions you have to make when deciding between a digital or a direct mail marketing campaign. In our…

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Householding and Getting Your Data in Order
April 24, 2013

So, what is householding and how would you define it? Simply put, householding consists of grouping like data from numerous sources….

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3 Stages of Business Continuity Planning – The Cyber Event
April 18, 2013

Now, we do a pretty good job planning for natural events such as hurricanes, tornadoes and earthquakes. If you live in…

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The Battle Over Gold
April 10, 2013

Who is the owner of data stored and crunched by agencies for their clients? It would seem the answer would be…

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The Future of Marketing and Data Management
April 2, 2013

The partnership between data management and marketers has changed the face of business and customer engagement forever. Customers are engaging business…

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Marketing Dominates Data Management in 2013
March 5, 2013

We have seen the dominance across the Internet and cloud of mobile platforms and apps. This proliferation has ushered in the…

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5 Facts on Marketing ROI and Data Strategies
February 28, 2013

After your last adventure in Direct Marketing Requires Effective Data Management, you came back to the office with a new confidence…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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Infographic: Santa Claus Inc. – How the Job Gets Done at the North Pole
December 19, 2012

There’s quite a bit of data that Santa and his elves need to get through in order to get the  job…

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