In: Merge Purge

Is Your Data Leaving You Seeing Double?
May 31, 2013

Is managing the vast amounts of data collected by your business leaving you seeing double? Every day, you gather information from…

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5 Tips to Save on Direct Mail Marketing
May 24, 2013

There are many decisions you have to make when deciding between a digital or a direct mail marketing campaign. In our…

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3 Stages of Business Continuity Planning – The Cyber Event
April 18, 2013

Now, we do a pretty good job planning for natural events such as hurricanes, tornadoes and earthquakes. If you live in…

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The Battle Over Gold
April 10, 2013

Who is the owner of data stored and crunched by agencies for their clients? It would seem the answer would be…

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The Future of Marketing and Data Management
April 2, 2013

The partnership between data management and marketers has changed the face of business and customer engagement forever. Customers are engaging business…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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Infographic: Santa Claus Inc. – How the Job Gets Done at the North Pole
December 19, 2012

There’s quite a bit of data that Santa and his elves need to get through in order to get the  job…

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Fuzzy Matching Minimizes Insurance Risks
November 20, 2012

When you’re a leading worldwide insurance company, conflicting data can significantly impact operations and financial stability. From providing exceptional customer service…

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Data Cleansing Tools and Purchased Lists
September 13, 2012

One of the most common tasks that marketers are faced with in data cleansing is how to integrate purchased lists into…

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Every data cleaning situation is unique
June 28, 2010

A quick post today. One often overlooked fact is that every data cleansing situation is very unique. Take a simple customer…

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