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Data and Customer Experience
June 10, 2019

No one likes the “anonymous customer treatment”, especially coming from their favorite brand or frequent retail market. Inaccurate data gives a…

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data cleansing for analytics
Data Cleansing Tool: Improving Analytics and Business Intelligence with Clean Data
May 30, 2019

To understand and respond to trends that impact business performance, it’s critical that you know where to find corresponding data and…

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Data Cleansing in the Data Warehouse: The Code-Free, Automated Approach to Maintaining Your Single Source of Truth
May 3, 2019

Data is everywhere, with total volume expected to exceed 44 trillion GBs by 2020, but rarely is it useful. Only 27%…

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Role of Data Matching in Mergers
April 4, 2018

Mergers and acquisitions often involve the transfer of data on large scale. Particularly, in mergers where two or more companies integrate…

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The impact of poor data matching on Marketing Campaigns
March 26, 2018

Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern data matching…

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Data matching in Social Science Research
March 19, 2018

Any kind of research being conducted to approve or disapprove hypotheses requires the collection of data, which is subsequently analyzed and…

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The Rise of the Data Revolution
January 31, 2018

The New Challenges Currently, we´re witnessing the awakening of a new era, one where it has deeply changed the way we…

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The Political Game – Operation Data Cleanup
October 2, 2016

With the onset of the internet, and more specifically big data, we can collect information from multiple sources at the speed…

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The Sweet Spot of Sports
June 1, 2015

Achieving peak and near perfect performance from athletes is the sweet spot for sports teams. The question is: how do teams…

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Is There Privacy in the Digital Age?
October 10, 2014

Our world is being shaped by our online presence. Our various platforms connect each of us to the world and each…

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