In: Data Ladder

Marketing Managers Can’t Forget About Data Quality
November 1, 2013

We all have very busy days.  From the planned meetings to the unforeseen crisis, our schedules stay full and we never…

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DataMatch Enterprise is a Perfect Fit for Popular Denim Retailer’s Deduplication Needs
October 25, 2013

For leading denim retailer Buckle, size definitely matters for its millions of customers who pass through their doors everyday and purchase…

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Summer May Be Over, But Your Data Cleansing Needs Aren’t!
September 6, 2013

So Labor Day has passed and the kids are back in school. Yes while the pace is changing on the home…

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The Effectiveness of Direct Mail Marketing
March 1, 2013

Without a doubt, data management is an integral part of any direct mail marketing campaign. It guides every aspect of your…

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Up and Coming in 2013 …The Data Scientist
January 8, 2013

The Harvard Business Review described the data scientist as “The Sexiest Job of the 21st Century.”  HBR went on to describe…

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Reindeer and Record Linkage: Pulling the Weight of Christmas
December 18, 2012

Have been following along with Simon and the Data Ladder blog over the past two weeks.  I just had to get…

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A Commitment to Data Quality Starts at the Top
October 26, 2012

Unbeknownst to most CEOs, serious data quality problems may be lurking at their organizations.  When these executives are informed by those…

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Customer Data Management: Get Your Project Started Now
October 12, 2012

Truth be told, managing customer data in any size organization can be a real challenge. From home moves to major life…

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Make Data Cleansing a Part of Your IT Toolbox
October 10, 2012

So, as one knowledgeable in the world of IT, you think you probably consider yourself pretty well-read on the topic of…

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