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In: direct marketing

Infographic: Marketers and Dirty Data
March 27, 2013

Now more than ever, marketers are grappling with understanding data and how it can help improve their company’s bottom line. From…

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Increase Your Marketing Efforts with 4 Data Principles
March 12, 2013

Effective marketing campaigns depend on clean and accurate data.  Fact is that organizations gather enormous amounts of data through various sources…

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5 Facts on Marketing ROI and Data Strategies
February 28, 2013

After your last adventure in Direct Marketing Requires Effective Data Management, you came back to the office with a new confidence…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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