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In: marketing managers

The impact of poor data matching on Marketing Campaigns
March 26, 2018

Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern data matching…

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Marketing Managers Can’t Forget About Data Quality
November 1, 2013

We all have very busy days.  From the planned meetings to the unforeseen crisis, our schedules stay full and we never…

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