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In: Marketing

3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI
November 20, 2018

“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

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Marketing Analytics Made Easier
July 21, 2017

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is…

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Infographic: Marketers and Dirty Data
March 27, 2013

Now more than ever, marketers are grappling with understanding data and how it can help improve their company’s bottom line. From…

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How is My Privacy Holding Up?
March 26, 2013

Our world is being shaped by our online presence. Our various platforms connect each of us to the world and each…

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Increase Your Marketing Efforts with 4 Data Principles
March 12, 2013

Effective marketing campaigns depend on clean and accurate data.  Fact is that organizations gather enormous amounts of data through various sources…

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When Was The Last Time?
March 8, 2013

As a marketer, when was the last time you cleaned your data? Hmmm? That’s a good question and the answer may…

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5 Facts on Marketing ROI and Data Strategies
February 28, 2013

After your last adventure in Direct Marketing Requires Effective Data Management, you came back to the office with a new confidence…

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