Speed is the Recipe for Success for Data Cleansing Needs of Menu Research Firm
Servicing the millions of food service and restaurant operators in the United States, Datassential assembles large amounts of menu trend data for their clients’ needs. From determining the fastest growing burger toppings to pricing trends for buffalo wings, Datassential provides hundreds of reports culled from large amounts of data.
Bringing together the specific requests by clients and reconciling that with various menu and restaurant types across the country takes a lot of time and resources. The firm had been using Microsoft Access to organize their data, but found they needed a quicker and more efficient way of deduplicating data as well as matching information by specific categories.