Fuzzy Matching Case Study

Fuzzy Matching Tool Gives Printing Company Unexpected Profit Center

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As a commercial printing company dealing with enormous amounts of client mailing lists, Michigan-based Quick Reliable Printing had a lot of variable data sets to manage. Working with lists from 15-20 different sources, they needed to determine a way to combine lists accurately. In addition to maintaining accuracy, they also needed to filter out and match certain data so that one master list could be created.

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