In: Customer Data Integration
Name Matching Software vs Algorithms: Which is Best for Your Business?
December 9, 2019Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who…
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Entity Resolution for a Single Customer View
July 12, 2019“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…
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Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM
December 3, 2018Why 50% of all CRM initiatives fail? With an average return of $8.71 per dollar invested in CRM software, a CRM is a…
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ETL vs Data Preparation – What’s Right for Your Business
September 26, 2018Confused between ETL and data preparation? Not sure which method to follow? Here’s everything you need to know about ETL vs…
Read MoreHow to Avoid a Data Breach
September 14, 2017On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In…
Read MoreThe Importance of a Data Quality API
June 16, 2017When it comes to data quality management, few things cause as much grief as having to download data before you can…
Read MoreThink Address Verification is an Option?
June 2, 2017Address verification is vital for any business. Inaccurate addresses can be a costly problem for your organization and not just because…
Read MoreBad data equals bad customer experience
May 8, 2017In a competitive world with seemingly endless choices and price-wars, there’s one thing that can truly set you aside from the…
Read MoreHow to Sell the Boss on Master Data Management
June 28, 2013You have single-handedly taken on the fight for Master Data Management in your company. Over the past year, you have completed…
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