ClickCease

In: Customer Data Integration

name matching software
Name Matching Software vs Algorithms: Which is Best for Your Business?
December 9, 2019

Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who…

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Entity Resolution for a Single Customer View
July 12, 2019

“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…

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Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM
December 3, 2018

Why 50% of all CRM initiatives fail? With an average return of $8.71 per dollar invested in CRM software, a CRM is a…

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ETL  vs Data Preparation – What’s Right for Your Business
September 26, 2018

Confused between ETL and data preparation? Not sure which method to follow? Here’s everything you need to know about ETL vs…

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How to Avoid a Data Breach
September 14, 2017

On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In…

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The Importance of a Data Quality API
June 16, 2017

When it comes to data quality management, few things cause as much grief as having to download data before you can…

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Think Address Verification is an Option?
June 2, 2017

Address verification is vital for any business. Inaccurate addresses can be a costly problem for your organization and not just because…

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Bad data equals bad customer experience
May 8, 2017

In a competitive world with seemingly endless choices and price-wars, there’s one thing that can truly set you aside from the…

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How to Sell the Boss on Master Data Management
June 28, 2013

You have single-handedly taken on the fight for Master Data Management in your company.  Over the past year, you have completed…

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