In: Data cleansing
What is a Postal Code and Why is it Important for Address Verification and Validation?
February 18, 2020You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know…
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Your Complete Guide to List Matching Software and Approaches
December 12, 2019Most companies now understand that new technologies and applications must be implemented in order to upscale business operations. But implementing a…
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Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence
September 13, 2019Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence The data that flows into your organization…
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Entity Resolution for a Single Customer View
July 12, 2019“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…
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Data Cleansing Tools: Improving Analytics and Business Intelligence with Clean Data
May 30, 2019To understand and respond to trends that impact business performance, it’s critical that you know where to find corresponding data and…
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Fuzzy Matching 101: Cleaning and Linking Messy Data Across the Enterprise
May 20, 2019Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….
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Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM
December 3, 2018With an average return of $8.71 per dollar invested in CRM software, a CRM is a must-have for any business to…
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3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI
November 20, 2018“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…
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Unlock New Business Opportunities by Improving Data Quality
October 31, 2018As villains continuously strive hard to demoralize the hero in your favorite movies and books but never succeeds, similarly, the wrong…
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How Data Quality is an Important Data Lake Ingestion Challenge & What You Can Do to Ensure Your Data Lake Project is a Success
October 23, 2018Data lakes were formed as a solution to storing unstructured data – an alternative to the restrictive nature of data warehouses….
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