What is a Postal Code and Why is it Important for Address Verification and Validation?

February 18, 2020

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You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know…

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Data Management Trends 2020 – An Overview by Data Ladder

January 6, 2020

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It won't be possible to give an overview of data management trends 2020 without conducting an analysis of the clients and... Read More

Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence

September 13, 2019

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Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence The data that flows into your organization…

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Entity Resolution for a Single Customer View

July 12, 2019

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“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…

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3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI

November 20, 2018

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“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

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Optimize Your Analytics Tools Investments with Data Wrangling

September 29, 2018

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There has been a substantial stress in the current landscape of data analytics. The massive volume of data these days demands…

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Understanding the Difference between ETL and Data Wrangling

September 26, 2018

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Over the period of past few years, the process of data wrangling, also known as “the preparation of the data,” has…

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Undeliverable Mail: Sometimes It’s Not Canada Post’s Fault

July 27, 2018

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Consider this, just because your business thinks your addresses are valid – doesn’t mean your mail is deliverable. A supposedly valid…

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Imperative Customer Data Accuracy

November 4, 2017

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Managing gigabytes of data is one of the most important aspects to a company’s ability to run smoothly and efficiently. The…

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How to Avoid a Data Breach

September 14, 2017

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On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In…

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