In: duplicate records

The Battle Over Gold
April 10, 2013

Who is the owner of data stored and crunched by agencies for their clients? It would seem the answer would be…

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The Future of Marketing and Data Management
April 2, 2013

The partnership between data management and marketers has changed the face of business and customer engagement forever. Customers are engaging business…

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Marketing Dominates Data Management in 2013
March 5, 2013

We have seen the dominance across the Internet and cloud of mobile platforms and apps. This proliferation has ushered in the…

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5 Facts on Marketing ROI and Data Strategies
February 28, 2013

After your last adventure in Direct Marketing Requires Effective Data Management, you came back to the office with a new confidence…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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Infographic: Santa Claus Inc. – How the Job Gets Done at the North Pole
December 19, 2012

There’s quite a bit of data that Santa and his elves need to get through in order to get the  job…

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Deduping: The Easy Way to Save Time and Resources
March 12, 2012

As part of your most recent mailing (To find new customers, new students, etc) a letter is sent to John Smith…

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Remove Duplicate Records
December 12, 2010

Duplicate Records Impact on Sales and Operations Quick post. The major issues with duplicate records are often not felt by IT…

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