How to Merge Purge Data to Create Golden Records  

On average, an enterprise is connected to 461 apps and systems. Untreated data from these systems causes a disjointed view of customer information. It prevents companies from truly understanding their customer, making it difficult to execute customer experience and personalization goals. This is why companies are struggling to consolidate their customer data to get a single version of the truth – also known as the Golden Record.  

The Golden Record is defined as a single, well-defined version of all the data entities in an organizational ecosystem. The process of creating a Golden Record starts with assessing data quality, fixing bad data, removing duplicates and merging purging old and new data to create a final, true version of the record.  

This is a step-by-step guide to the process of merging/purging data to create this record. It also provides a data quality framework for companies to resolve bad data challenges & get reliable data for creating the golden record.  

Read Whitepaper Now!

This white paper covers:

 The state of data quality in organizations
 Why the need for data consolidation
 Understanding the meaning & purpose of the Golden Record
 The process of creating this record

Data Ladder’s visual approach for business users is cutting-edge. The visual interface and well thought-out options make for simple and effective data cleansing implementations.

Ted Friedman, Gartner – Author Magic Quadrant for Data Quality Tools