Over 80% of companies we’ve worked with reported the lack of well-established data quality standards within their organization. Consequentially, this leads to poor management of data, disrupted operational processes, corrupted data, and unreliable insights. For companies lacking in data quality standards, establishing them may seem like an overwhelming task. It involves establishing standards by rehauling data creation and acquisition processes and using new tools & technologies to empower teams to take ownership of data. This whitepaper can be used as a foundational guide to understanding ‘what’ these data quality standards are and ‘how’ companies can begin establishing them. It will also include additional information on how Data Ladder can be an important component in creating the framework for data quality.