Ahhh, love is in the air. With Valentine’s Day so close, many couples are scrambling to put together something special for their special someone.
While others…are just trying to find that special someone. It’s not so easy to find true love or even a compatible partner. So what’s the solution? Drum roll please…online dating!

Let’s look at some statistics:

  • 1 in 10 Americans use a dating website.
  • 23% have met their significant other online.
  • 11% of couples that met online have been together for 10 yrs or less.
  • 54% felt others had misrepresented themselves on their profiles.
  • 81% have lied on their profile.

Although not perfect, judging from the statistics above, it does provide a way to meet people you wouldn’t ordinarily meet. Only instead of meeting by chance, your profile is stored in a huge database filled with hopefuls.
Inside the database full of big data is sort of a swinging singles apartment full of profiles coming in from numerous platforms and countless other servers. They are all trying to communicate, and just like real life, there are missing values; some of the data is difficult to access or of poor quality.
Then that data (which are filled with profiles) starts to duplicate itself, and pretty soon the virtual swinging singles apartment runs out of storage!
DataMatch is a great deduplication solution. It will clean up all the data, by getting rid of all the duplicates, making sure that all the profile information (truth or fiction) goes to the appropriate John Smith or Jane Doe. You can learn more about what it does: https://dataladder.com/record-linkage-software/
As for meeting that special someone — did you know there are 86 unmarried men for every 100 unmarried women? Looks like Match.com could be getting 14 new profiles!
Happy Valentine’s Day from the team at Data Ladder! Get a free trial of DataMatch today.