A recent article in BtoB Magazine highlighted the benefits of data quality in email marketing campaigns.
How effective can your email marketing campaign truly be if it isn’t delivering what you want – to who you want? The article highlights some valid points that can help improve the data quality of your email marketing campaign:

  • Limit email bounces and spam complaints through double opt-in
  • Segment inactive users for a welcome back campaign, and determine interest from response rate
  • Manage data hygiene through removing duplicates, inactive or incorrect addresses

It’s more than just about growing your business…it is also about reputation management with your most important people – your customers.

Data Ladder can help maintain your reputation and your data hygiene through regular data cleansing services.

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