As a service provider that provides sales leads for automotive vendors, Turn-Key Events was looking to receive credit for additional sales procured with the various dealerships they partner with. By being able to match sales with the multitude of potential prospects they speak to on a daily basis, they are able to receive sales credit (and earn money) for each lead.
They currently use Microsoft Excel to manage an enormous amount of data and customer information. Unfortunately, Excel doesn’t have many options to match and separate data efficiently. Deduplication was also an issue.