{"id":66096,"date":"2021-12-10T07:51:33","date_gmt":"2021-12-10T07:51:33","guid":{"rendered":"https:\/\/dataladder.com\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/"},"modified":"2022-02-24T11:23:06","modified_gmt":"2022-02-24T11:23:06","slug":"medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card","status":"publish","type":"case-studies","link":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/","title":{"rendered":"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card"},"content":{"rendered":"\n<h2>Profil de l&rsquo;entreprise<\/h2>\n\n<p><a href=\"https:\/\/www.medplaya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MedPlaya<\/a> est une cha\u00eene d&rsquo;h\u00f4tels situ\u00e9e dans la plupart des stations baln\u00e9aires les plus populaires d&rsquo;Espagne continentale. Nous nous occupons des clients dans nos h\u00f4tels depuis plus de quatre d\u00e9cennies, en nous adaptant toujours \u00e0 l&rsquo;\u00e9volution des besoins et des tendances. Notre objectif est de fournir un excellent rapport qualit\u00e9-prix tout en veillant \u00e0 ce que nos clients passent un excellent s\u00e9jour chez nous.<\/p>\n\n<h2>Cas d&rsquo;usage professionnel<\/h2>\n\n<p>MedPlaya.com cherchait \u00e0 g\u00e9rer les donn\u00e9es correctement. Leur base de donn\u00e9es \u00e9tait truff\u00e9e d&rsquo;erreurs de donn\u00e9es, notamment de <a href=\"https:\/\/dataladder.com\/fr\/la-hantise-des-donnees-dupliquees-un-guide-de-la-deduplication-des-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">doublons <\/a>, et les informations sur les clients \u00e9taient incompl\u00e8tes. Le d\u00e9fi \u00e0 relever \u00e9tait de trouver les principaux crit\u00e8res de correspondance pour \u00e9liminer les doublons et <a href=\"https:\/\/dataladder.com\/fr\/guide-rapide-des-logiciels-de-couplage-denregistrements\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une fiche principale<\/a>. Avec des milliers d&rsquo;enregistrements \u00e0 g\u00e9rer et de multiples crit\u00e8res \u00e0 faire correspondre, le processus prendrait beaucoup de temps et menacerait la rapidit\u00e9 et le processus de l&rsquo;entreprise. Ils souhaitaient \u00e9galement mettre \u00e0 jour toutes les informations puisque leurs clients acc\u00e9daient au programme de fid\u00e9lit\u00e9 \u00ab\u00a0Amigo Card\u00a0\u00bb.<\/p>\n\n<h2>Solution et avantages<\/h2>\n\n<p>DataMatch Enterprise\u2122 leur a non seulement donn\u00e9 l&rsquo;opportunit\u00e9 de r\u00e9duire le temps pass\u00e9 \u00e0 traiter les informations, mais a \u00e9galement pu les aider \u00e0 trouver les crit\u00e8res de correspondance pertinents pour consolider des informations disparates, supprimer les doublons et <a href=\"https:\/\/dataladder.com\/fr\/3-facons-dont-les-logiciels-de-nettoyage-des-donnees-peuvent-vous-aider-a-augmenter-votre-roi-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimiser leur programme de r\u00e9ussite client &lsquo;Amigo Card&rsquo;<\/a>.<\/p>\n\n<ul><li>Diminution des heures de travail<\/li><li>Cr\u00e9er un disque d&rsquo;or<\/li><li>Am\u00e9liorer leur base de donn\u00e9es, supprimer les doublons et enrichir leurs informations clients.<\/li><\/ul>\n\n<p>En cons\u00e9quence, Medplaya a pu am\u00e9liorer sa communication avec ses clients gr\u00e2ce \u00e0 des informations plus r\u00e9centes.<\/p>\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><strong>\u00ab\u00a0DataMatch Enterprise \u2122 est un logiciel efficace, performant et relativement facile \u00e0 utiliser.\u00a0\u00bb<\/strong><\/p><cite><strong>&#8211; Sue Matthews, Gestion du soutien aux ventes et au marketing<\/strong><\/cite><\/blockquote>\n\n<h2>\u00c0 propos de DataMatch Enterprise<\/h2>\n\n<p>DataMatch Enterprise est un logiciel convivial et puissant qui aide les utilisateurs professionnels de nombreux secteurs \u00e0 g\u00e9rer leurs donn\u00e9es plus efficacement et \u00e0 am\u00e9liorer leurs r\u00e9sultats. Il a \u00e9t\u00e9 prouv\u00e9 que notre outil de mise en correspondance de niveau entreprise trouve environ 5 \u00e0 12 % de correspondances en plus que les principales soci\u00e9t\u00e9s de logiciels IBM et SAS dans 15 \u00e9tudes diff\u00e9rentes. Laissez Data Ladder \u00eatre votre partenaire dans votre prochaine campagne de marketing. Augmentez vos ventes en proposant des services de nettoyage de donn\u00e9es gr\u00e2ce \u00e0 DataMatch\u2122.<\/p>\n\n<p>Pour commencer \u00e0 utiliser DataMatch Enterprise en fonction de vos besoins, cliquez sur <a href=\"https:\/\/dataladder.com\/fr\/contactez-nous-echelle-de-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact <\/a>ou <a href=\"https:\/\/dataladder.com\/fr\/essai-gratuit-logiciel-de-comparaison-de-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;essai<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profil de l&rsquo;entreprise MedPlaya est une cha\u00eene d&rsquo;h\u00f4tels situ\u00e9e dans la plupart des stations baln\u00e9aires les plus populaires d&rsquo;Espagne continentale. Nous nous occupons des clients dans nos h\u00f4tels depuis plus de quatre d\u00e9cennies, en nous adaptant toujours \u00e0 l&rsquo;\u00e9volution des besoins et des tendances. Notre objectif est de fournir un excellent rapport qualit\u00e9-prix tout en [&hellip;]<\/p>\n","protected":false},"featured_media":61109,"template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder\" \/>\n<meta property=\"og:description\" content=\"Profil de l&rsquo;entreprise MedPlaya est une cha\u00eene d&rsquo;h\u00f4tels situ\u00e9e dans la plupart des stations baln\u00e9aires les plus populaires d&rsquo;Espagne continentale. Nous nous occupons des clients dans nos h\u00f4tels depuis plus de quatre d\u00e9cennies, en nous adaptant toujours \u00e0 l&rsquo;\u00e9volution des besoins et des tendances. Notre objectif est de fournir un excellent rapport qualit\u00e9-prix tout en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Ladder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/DataLadderSoftware\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-24T11:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dataladder.com\/wp-content\/uploads\/2021\/08\/Group-42313.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/\",\"url\":\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/\",\"name\":\"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder\",\"isPartOf\":{\"@id\":\"https:\/\/dataladder.com\/fr\/#website\"},\"datePublished\":\"2021-12-10T07:51:33+00:00\",\"dateModified\":\"2022-02-24T11:23:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dataladder.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dataladder.com\/fr\/#website\",\"url\":\"https:\/\/dataladder.com\/fr\/\",\"name\":\"Data Ladder\",\"description\":\"Enterprise Data Profiling, Cleansing, and Matching\",\"publisher\":{\"@id\":\"https:\/\/dataladder.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dataladder.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dataladder.com\/fr\/#organization\",\"name\":\"Data Ladder\",\"url\":\"https:\/\/dataladder.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/dataladder.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dataladder.com\/wp-content\/uploads\/2018\/06\/DL-Logo-Ball-30.png\",\"contentUrl\":\"https:\/\/dataladder.com\/wp-content\/uploads\/2018\/06\/DL-Logo-Ball-30.png\",\"width\":413,\"height\":408,\"caption\":\"Data Ladder\"},\"image\":{\"@id\":\"https:\/\/dataladder.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/dataladder-llc\/\",\"https:\/\/web.facebook.com\/DataLadderSoftware\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/","og_locale":"fr_FR","og_type":"article","og_title":"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder","og_description":"Profil de l&rsquo;entreprise MedPlaya est une cha\u00eene d&rsquo;h\u00f4tels situ\u00e9e dans la plupart des stations baln\u00e9aires les plus populaires d&rsquo;Espagne continentale. Nous nous occupons des clients dans nos h\u00f4tels depuis plus de quatre d\u00e9cennies, en nous adaptant toujours \u00e0 l&rsquo;\u00e9volution des besoins et des tendances. Notre objectif est de fournir un excellent rapport qualit\u00e9-prix tout en [&hellip;]","og_url":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/","og_site_name":"Data Ladder","article_publisher":"https:\/\/web.facebook.com\/DataLadderSoftware","article_modified_time":"2022-02-24T11:23:06+00:00","og_image":[{"width":1440,"height":538,"url":"https:\/\/dataladder.com\/wp-content\/uploads\/2021\/08\/Group-42313.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/","url":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/","name":"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card - Data Ladder","isPartOf":{"@id":"https:\/\/dataladder.com\/fr\/#website"},"datePublished":"2021-12-10T07:51:33+00:00","dateModified":"2022-02-24T11:23:06+00:00","breadcrumb":{"@id":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dataladder.com\/fr\/case-studies\/medplaya-elimine-les-entrees-en-double-pour-optimiser-son-programme-de-fidelisation-des-clients-amigo-card\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dataladder.com\/fr\/"},{"@type":"ListItem","position":2,"name":"MedPlaya \u00e9limine les entr\u00e9es en double pour optimiser son programme de fid\u00e9lisation des clients Amigo Card"}]},{"@type":"WebSite","@id":"https:\/\/dataladder.com\/fr\/#website","url":"https:\/\/dataladder.com\/fr\/","name":"Data Ladder","description":"Enterprise Data Profiling, Cleansing, and Matching","publisher":{"@id":"https:\/\/dataladder.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dataladder.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/dataladder.com\/fr\/#organization","name":"Data Ladder","url":"https:\/\/dataladder.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/dataladder.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/dataladder.com\/wp-content\/uploads\/2018\/06\/DL-Logo-Ball-30.png","contentUrl":"https:\/\/dataladder.com\/wp-content\/uploads\/2018\/06\/DL-Logo-Ball-30.png","width":413,"height":408,"caption":"Data Ladder"},"image":{"@id":"https:\/\/dataladder.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dataladder-llc\/","https:\/\/web.facebook.com\/DataLadderSoftware"]}]}},"_links":{"self":[{"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/case-studies\/66096"}],"collection":[{"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/media\/61109"}],"wp:attachment":[{"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/media?parent=66096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/categories?post=66096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataladder.com\/fr\/wp-json\/wp\/v2\/tags?post=66096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}