With the onset of the internet, and more specifically big data, we can collect information from multiple sources at the speed of light. But how accurate is it?
With many eyes on the 2016 election, we have seen poll numbers change as often as we change our socks. So with all the analytics and sophisticated software, we can’t really tell which poll is accurate in predicting who will become our next president.

One of the reasons is that polls vary. Some polls look at diehard voters, while some look at potential voters. Other polls collect their information by phone, while others use digital polling or a combination of both.
Many of these polls are flawed and are created to support a news story. In all of that freeway of information, there are a few real honest-to-goodness vetted polls, but then, we must rely on how honest the answers were, or if the person even knew how they truly felt.

Big Data is Watching

Like a hovering parent, big data is everywhere collecting information that includes results of polls, to our political leanings, to predicting our next president. Unfortunately if this information isn’t properly organized and categorized, it would be a big mishmash, and could easily be misinterpreted.

DataMatch Enterprise from Data Ladder

Our data cleansing software uncovers matches in a flawed system by working alongside your existing system and software. The beauty of DataMatch® Enterprise is once the parameters are set, it will automatically update, and keep your information and sources neat and organized.
So whether you are a big government agency, where all of big data unites, or a small or medium establishment, DataMatch® Enterprise will keep your data categorized and updated for an accurate read and interpretation.
For more information, or for a free trial, go to www.dataladder.com