Datassential is a leading menu research firm, with offices in Los Angeles and Chicago. Datassential offers menu trend analysis, new product development, and market sizing solutions for foodservice and retail channel customers.
They offer industry studies in various product categories, such as food items and ingredients (dairy products, meat, poultry, fruits and vegetables, breads and grains, beverages, baked goods, snacks, soups, condiments and sauces, and spices) as well as dishes and menu items that include appetizers and sides, entrees, desserts, and beverages.
The company also provides needs analysis, concept testing, hands-on trials, sales forecasting, and brand evaluation processes to deliver informed recommendations for positioning and enhancing brands.