See how ECS delivered highly personalized marketing campaigns efficiently and effectively for their clients using data matching software to save hundreds of thousands of dollars in spend.
ECS is an integrated marketing solutions company that fully leverages detailed information about individuals to dramatically improve marketing effectiveness through personalized, cost-effective, and culturally sensitive campaign design, execution & optimization.
We identify highly qualified prospects, combining client data with one of the largest network databases in the US to surface information and insights about customers far beyond traditional profile data.
ECS is a data-driven technology company, applying the most innovative marketing technologies across the entire marketing value chain.
ECS helps their clients deliver highly-targeted, personalized marketing campaigns by using various data.
Like many direct marketing organizations, ECS relies on being able to match data from disparate sources but faced numerous challenges with the raw data not always being accurate, or in usable formats. ECS requires address data to be veriﬁed and standardized, before accurately matching that data with other datasets.
Using a third-party vendor to do the matching on hundreds of thousands of records would take, on average, about three business days to turn around.
ECS was seeking to bring the entire process in-house while avoiding the need for dedicated coding staﬀ and steep learning curves. After looking at several solutions, ECS decided that DataMatch Enterprise™ with Address Verification would answer all their needs in one solution.
Immense time and cost savings
Instead of taking three days to complete matching, using DataMatch Enterprise™ ECS can verify and standardize addresses, and match records to other datasets in less than a day.
Higher Match Rate
In terms of accuracy, they are seeing a 24% higher match rate than their previous vendors’ standard match rate and can “dive under the hood” to adjust algorithms themselves without the expense of dedicated coders.
Increase Marketing ROI
While they haven’t yet fully quantiﬁed the return on their investment, it is estimated to be in hundreds of thousands of dollars.