ClickCease

Case Study

See how ECS delivered highly personalized marketing campaigns efficiently and effectively for their clients using data matching software to save hundreds of thousands of dollars in spend.

Company Profile

ECS is an integrated marketing solutions company that fully leverages detailed information about individuals to dramatically improve marketing effectiveness through personalized, cost-effective, and culturally sensitive campaign design, execution & optimization.

We identify highly qualified prospects, combining client data with one of the largest network databases in the US to surface information and insights about customers far beyond traditional profile data.

ECS is a data-driven technology company, applying the most innovative marketing technologies across the entire marketing value chain.

Business Situation

ECS helps their clients deliver highly-targeted, personalized marketing campaigns by using various data.

Like many direct marketing organizations, ECS relies on being able to match data from disparate sources but faced numerous challenges with the raw data not always being accurate, or in usable formats. ECS requires address data to be verified and standardized, before accurately matching that data with other datasets.

Using a third-party vendor to do the matching on hundreds of thousands of records would take, on average, about three business days to turn around.

Our Solution

ECS was seeking to bring the entire process in-house while avoiding the need for dedicated coding staff and steep learning curves. After looking at several solutions, ECS decided that DataMatch Enterprise™ with Address Verification would answer all their needs in one solution.

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Immense time and cost savings

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Increase accuracy

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Administrative flexibility

Benefits

Efficient Standardization

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Instead of taking three days to complete matching, using DataMatch Enterprise™ ECS can verify and standardize addresses, and match records to other datasets in less than a day.

Higher Match Rate

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In terms of accuracy, they are seeing a 24% higher match rate than their previous vendors’ standard match rate and can “dive under the hood” to adjust algorithms themselves without the expense of dedicated coders.

Increase Marketing ROI

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While they haven’t yet fully quantified the return on their investment, it is estimated to be in hundreds of thousands of dollars.

Background

Our Customers

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During your 30-day trial, you can access DataMatch Enterprise risk-free. The software is user-friendly and easy to install – what you see is what you get! However, we recommend a 30 to 60-minute non-obligatory online consultation with one of our subject matter experts to help you get the most out of your free trial. 

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