Case Study

With Data Ladder, TurnKey Marketing is able to match sales with the multitude of potential prospects they speak to on a daily basis, enabling them to receive sales credit for each lead.

Company Profile

TurnKey Auto Events conducts high-volume car buying campaigns for automotive dealers nationwide. They produce events that compel car buyers to attend and purchase vehicles.

The company leverages existing dealer data and customer lists and use proven campaign strategies that not only produce sales but build a brand and name awareness in YOUR local market.

With over 100 years of automotive sales and marketing experience from manufacturer to the local dealer level, our professional automotive staff has implemented successful sales event campaigns for hundreds of dealers nationwide.

Business Situation

As a service provider that provides sales leads for automotive vendors, TurnKey Marketing was looking to receive credit for additional sales procured with the various dealerships they partner with.

By being able to match sales with the multitude of potential prospects they speak to on a daily basis, they are able to receive sales credit (and earn money) for each lead.

They currently use Microsoft Excel to manage an enormous amount of data and customer information. Unfortunately, Excel doesn’t have many options to match and separate data efficiently. Deduplication was also an issue.

Our Solution

Using DataMatch™, Data Ladder’s sophisticated data matching product, the company was able to match records from several sources. From there they were able to create a bird’s eye view of a potential car sale over time. This was accomplished in several ways:

1. Saved time on removing duplicates, matching lists, and data cleaning activities.
2. Combined and matched records across multiple lists in a quicker fashion.

DL Q_Turnkey Auto Events Sales & Marketing Case Sudy Quote
DL_Time Saving Solution Icon

Time-saving solution

DM_Big Data

Match records across multiple lists

DL_Expert SLDS Case Study Icon

Do some business intelligence


The best in class fuzzy matching capabilities

DL_Match Lamb Case Study Icon

With the best in class fuzzy matching capabilities, combined with customized training by Data Ladder specialists, TurnKey Marketing was finally able to identify matching records: something they were unable to do before. They were finally able to match actual sales at dealerships with customers they had previously spoken to.

Save Time and increase in revenue

DL_Increase Marketing ROI Sales & Marketing CS Icon

With the ability to dedupe information quickly and efficiently, they are able to save time. They anticipate seeing an increase in revenue as they continue to clean up their databases.


Our Customers

Recommended Resources


Speed is the recipe for success for data cleansing needs


Data Exports Become Streamlined for Political Marketing Firm

DL F_Start Reading Article Icon

3 Ways Data Cleansing Software Can
Help Increase Your Marketing ROI

Ready To Start Matching Data and
Increase Your Sales & Marketing ROI?

During your 30-day trial, you can access DataMatch Enterprise risk-free. The software is user-friendly and easy to install – what you see is what you get! However, we recommend a 30 to 60-minute non-obligatory online consultation with one of our subject matter experts to help you get the most out of your free trial. 

Scroll Up