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Importance of Data Cleansing in the Process of Record Linkage & Entity Resolution
Last Updated on February 4, 2026 What is Record Linkage? The process of collecting all data associated with a single person that is scattered across
How data matching can help you secure your data?
Last Updated on October 13, 2022 In a digital modern world where data is the most valuable asset for any person, entity or company, the
The impact of poor data matching on Marketing Campaigns
Last Updated on February 24, 2026 Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern
The Role of Data Matching in Fraud Prevention
Last Updated on February 27, 2026 Quick Summary Organizations lose 5% of revenue to fraud annually—$5.38 trillion globally [ACFE, 2024]. Companies using data matching technology
Digital Transformation and Big Data correlation
Last Updated on April 25, 2022 The New Landscape Worldwide the business landscape has changed along with the Digital Transformation wave. Therefore, small and large
Customer Retention vs. Customer Attrition: How Clean Data Tips the Balance
Last Updated on March 5, 2026 Here are the customer retention and attrition statistics that should be shaping your strategy right now: Customer churn costs
Pattern Builder in DataMatch Enterprise: Data Parsing & Standardization for Better Matching
Last Updated on March 6, 2026 In enterprise data environments, matching accuracy doesn’t begin with algorithms. It begins with clean, well-structured input data. Before fuzzy matching, probabilistic
ZIP plus 4 plus 2 equals ZIP plus 6
Last Updated on April 25, 2022 Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is
How to Avoid a Data Breach
Last Updated on April 25, 2022 On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S.