Data Cleansing Software

Generate accurate business insights, increase confidence in your data, and boost productivity with data cleansing software rated faster and more accurate than IBM and SAS

Rated Fastest and Most Accurate Data Cleansing Software

Features of the solution Data Ladder IBM Quality Stage SAS Dataflux In-House Solutions
Match Accuracy
(Between 40K to 8M record samples)
96% 91% 84% 65-85%*
Software Speed Very Fast Fast Fast Slow
Purchasing / Licensing Costing 80 to 95% Below Competition $370K+ $220K+ $250K+
Time to First Result 15 Minutes 2 Months+ 2 Months+ 3 Months+
Comments Above tests were completed on 15 different product comparisons with university, government, and private companies (80K to 8M records). This includes the effect of false positives. Need multi-threaded. in memory, no-SQL processing to optimize for speed and accuracy. Speed is important, the more match iterations you can run, the more accurate your results will be. Includes base license costs. 2014 prices or later, in-house, includes salary + benefits. Note in-house implementations had a 10% chance of losing in-house personnel, so over 5 years half of the in-house implementations had lost the core member who ran and understood the matching program. A metric for ease of use. This is the time to first result, not necessarily full cleansing.

Rated Fastest and Most Accurate Data Matching Software

Solution Capabilities
Match Accuracy (Between 40K to 8M record samples) Data Ladder:
IBM Quality Stage:
SAS Dataflux:
In-House Solutions:
Software Speed Data Ladder:
Very Fast
IBM Quality Stage:
SAS Dataflux:
In-House Solutions:
Purchasing / Licensing Costing Data Ladder:
80 to 95% Below Competition
IBM Quality Stage:
SAS Dataflux:
In-House Solutions:
Time to First Result Data Ladder:
15 Minutes
IBM Quality Stage:
2 Months+
SAS Dataflux:
2 Months+
In-House Solutions:
3 Months+
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I want to improve
customer acquisition

Manage multi-channel customer data with confidence and increase marketing effectiveness.

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I want to make
better decisions

Clean data to support all-around business intelligence to decide and execute with confidence.

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I want to reach
the right people

Verify and correct address data while adding geocodes and demographic data in bulk.

What is Data Cleansing?

Data cleansing, also known as scrubbing and wrangling, is a data quality process that allows your business to improve the accuracy and usability of your data by resolving errors, enriching it, and providing a standardized, consistent result.

Issues are resolved by determining matches within and across data sources, deduplicating, merging linked records, filling in missing information, correcting spelling mistakes, parsing and correcting contact information such as email address, postal address and phone number, and picking up on variations and nicknames to detect matching records.

Those new to data cleansing often use the basic “find and replace” or regex functions through text editors, or may use spreadsheets to sort and aggregate data. These old-school methods take an enormous amount of time and energy and don’t capture all the errors and inconsistencies found in large data sets.

You need a better, modern approach to data cleansing.

You need Data Ladder

Transform Dirty Data

Full Name Address Email
j smith 10 Main Street, Springfield, 01234
Jon Smyth 10 Main Street NULL
jonathan smith Law Firm 10 Main Street, Apartment 304 NULL

To Deduplicated, Cleaned and Merged Data

First Name Last Name Address Zip City Apt Email Industry
Jonathan Smith 10 Main St 01234 Springfield 304 [email protected] Legal
First Name Jonathan
Last Name Smith
Address 10 Main St
Zip 01234
City Springfield
Apt 304
Email [email protected]
Industry Legal

Our industry-leading data cleansing software helps you find matching records, merge data, and remove duplicates using intelligent fuzzy matching and machine learning algorithms, regardless of where your data lives and in which format.

Improve your data quality with data cleansing and make it your competitive advantage.

How Can Data Cleansing Software Help You Grow Your Business?

Data cleansing software helps you make the right decisions, improves efficiency and productivity, increase sales, and helps you leapfrog the competition. Clean and accurate data across your organization translates to accurate analytics and all-around business intelligence. Visualize linkage statistics, generate reports, identify trends, and be confident that your decisions are based on clean, accurate data. Standardized data allows your business to work better and faster because your data is always readily usable with data cleansing software designed for both business and IT users.

Better Sales Intelligence:  Your sales team will be able to work faster and better because they will have accurate and complete information on prospects.

Improved Customer Relations: Avoid poor experiences by consolidating customer information and making it available to your frontline support staff.

Integrate Your Data: Combine, match, and deduplicate across file formats (.xlsx, .txt, .xml, .json, etc.), databases, CRMs, social media, and Big Data.

Generate Better Insights: Cleaning and matching across data sources allows you to generate insights and business intelligence based on complete, accurate data.

Understand Your Data: Drill down into your data visually and see what you need to focus on most for immediate ROI improvements. 

360-Degree Views for Personalization: Enable hyper-personalized communication by exploiting every possible linkage opportunity to build a clean and consistent 360-degree customer view.

Uncover Hidden Relationships: Cleanse your data at scale to match seamlessly across the enterprise and uncover hidden linkage opportunities.

Boost Employee Productivity: Combine data like performance reviews, feedback forms, and attendance to enhance employee performance.

Higher Efficiency: Clean and link your data to eliminate hidden data factories that, according to IBM, results in losses of $3.1 trillion in the US.

Data Preparation for Your Data Lake: Blend virtually any Big Data source and clean intuitively and power your business analytics with clean, consistent information.

In a nutshell, data cleansing will help you improve

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DL W_Dedupe your Data Sales & Makg Case Studies


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What You Get with Our Data Cleansing Software

Unmatched Speed
and Accuracy


Unparalleled matching accuracy and speed for enterprise-level data cleansing beating IBM and SAS.

Big Data

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Seamless integration with MongoDB and Hadoop-based databases for processing of 100 million+ records.

Proprietary Matching Algorithms


Mix of established and proprietary matching algorithms with a high level of matching accuracy.


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Designed for both business and IT users, DataMatch allows you to match and cleanse data visually.

With Data Ladder, You Get:

Fully visual, intuitive interface

Complete set of data cleansing tools

Affordable package; costs 95% less than comparable solutions

Semantic matching for unstructured data

Support for disparate data sources for record linkage


Our Customers

Recommended Resources

DM_Case Study

Data Cleansing Software Drives
Revenue for Financial Firm


Can Our Data Standardization
Software Help Your Business?


3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI

Ready To Start Cleansing Data and Grow Your Business?

During your 30-day trial, you can access DataMatch Enterprise risk-free. The software is user-friendly and easy to install – what you see is what you get! However, we recommend a 30 to 60-minute non-obligatory online consultation with one of our subject matter experts to help you get the most out of your free trial.