DataMatch Enterprise

Intelligently integrate, link, and prepare data from virtually any source with DataMatch Enterprise – your software toolkit for code-free profiling, cleansing, matching, and deduplication.

Prepare Clean, Consistent Data Across the Enterprise

DataMatch Enterprise™ solution is a highly visual data cleansing application specifically designed to resolve customer and contact data quality issues. The platform leverages multiple proprietary and standard algorithms to identify phonetic, fuzzy, miskeyed, abbreviated, and domain-specific variations. Build scalable configurations for deduplication & record linkage, suppression, enhancement, extraction, and standardization of business and customer data and create a Single Source of Truth to maximize the impact of your data across the enterprise.

“My favorite part of DataMatch is how easy and flexible it is to use”

Nick Corder – Platform Architect

“DME doesn’t require programming skills to create or fine tune algorithms.”

Andrew Brownell – Managing Principal

How It Works

Data Discovery and Profiling

Developing a deeper understanding of your data at the start of a project empowers users to make smarter, more informed decisions and prevent costly mistakes. Determine what data needs to be cleansed and standardized and what may be used as match criteria with our ‘Quick Profile’ feature and get the most out of your data. Findings are saved for future reference in a DataMatch Project.

Data Cleansing Done Right

Data cleansing and fuzzy logic can be complicated. Use our built-in libraries, proprietary matching capabilities, and sophisticated pattern recognition features to clean and standardize your data at scale. Our world-class visual interface further minimizes the number of clicks needed to complete a data cleansing and matching project, fully customizable according to your unique data quality project needs – both for real-time matching and batch-oriented. Users can see their data as it changes with your data cleansing settings with our instant data preview feature.

Data Quality Firewall

Prevent bad data from entering your systems with a powerful data quality firewall for perimeter protection across third-party and custom applications. The DataMatch Enterprise API splits and cases names and addresses, generates match keys for phonetic matching, and uses probabilistic language models so you can get the most accurate matches – at unprecedented speeds. All matching records are graded to help you refine the process with the human touch as and when needed. Get started with preventative data quality to match within or across systems and applications in real-time.

Handling Difficult Search Problems

From spelling errors to redundancies, the platform works through many of the common issues found in large amounts of data.

  • Missing letters: “Hammer” or “Hamer”
  • Variations: “Vinne Smith” or “Vinny Smith”
  • Extraneous letters: “Folder” or “Foldwer”
  • Incomplete words: “Cleaners” or “leaners”
  • Incorrect fielding in fielded data sets: Larry Jones for Jones Larry
  • Incorrect or missing punctuation: “World-class data” for “World class data”

Address Standardization and Verification

Check the validity and deliverability of a physical mailing address to standardize and enrich your address lists for mailings. Correct addresses automatically, add missing information (such as a zip code or a suffix), and compare against a list of valid addresses to verify it. Once it is verified, you can enhance each matching address with geocoding information automatically and add ZIP+4 level latitude and longitude values for the best in mapping precision – while improving deliverability with LACSLink® to convert rural addresses to street style addresses automatically.

Have a specific data quality problem in mind?


Quick Profile: Highlight potential data quality issues like non-printable characters, missing data, mixed numbers, and letters, etc.

Data Survivorship: Define a single ‘master’ record by choosing which duplicate survives and the field you want to merge on while capturing additional data in a separate field.

Data Deduplication: Merge the most complete information across duplicates, overwrite data from a master to other duplicates, and delete duplicates from your data sets.

Data Integration: Integrate virtually any data source across the enterprise (databases, CRMs, social media, file formats, email, Big Data repositories, etc.).

Workflow Orchestration: Schedule your projects to run once, on a recurring basis, on a defined schedule, or when an imported file is updated.

Email Address Cleansing:  Advanced email address cleaning feature finds errors and automatically suggests corrections. 

Instant Data Preview: See how your data changes with your data cleansing methods in real-time and create the best configuration.

Reusable Workflows: Test and configure your data cleansing workflows and save them as reusable DataMatch projects.

Cross-Column Matching: Match data across columns – useful when data entry errors put data in the wrong column. 

Standardization Libraries: Built-in libraries for nicknames (Jon=Jonathan), postal codes, street suffixes, state and city, and a best-in-class library creator for your custom needs.

Pattern Matching: Use Regex wizard to quickly identify patterns and extract into new fields. Example: Text “3 x 4 x 6” can be extracted into: Length = 3, Width = 4, and Height = 6.

Match Scoring: Set a match threshold (0-100%) and view your matches/duplicates – match on multiple fields/columns and see the match percentage on each field/column.

Advanced Filtering: Manipulate your data with advanced filtering functions like wildcards, and/or, or/not statements, etc.

Phone Number Cleansing: Automatically cleans telephone numbers to improve matching capability. Useful when matching international numbers.

Name Standardization: Includes over 60,000 common names for standardization when matching. i.e. Danny becomes DANIEL, Abby becomes ABIGAIL, etc.

Bulk Standardization: Identify and count unique words and values in your lists and so you can replace, delete, or extract values into new fields.

In-Memory Processing: Process millions of records without physically importing data with our highly scalable, in-memory architecture and export only when you are satisfied.

Trusted by The World’s Best Companies

“DataMatch Enterprise – Powerful and Easy to Use”

It does a great job with data cleansing making the matching process even more powerful and being able to merge rows with very flexible rules for the final export is extremely helpful.

“My Go-To Databse Tool; Saves Time, Increases Efficiency”

DataMatch Enterprise is easy to learn and use. It’s easy to review results. Saves us tons of time in manually checking records.

“Best Product Ever”

It makes our matching projects in a short amount of time and helps prove ROI to our clients.

Recommended Resources

datamatch enterprise, DataMatch Enterprise

DataMatch Enterprise™ User Guide

datamatch enterprise, DataMatch Enterprise

Fuzzy Matching 101: Cleaning and Linking Messy Data Across the Enterprise

datamatch enterprise, DataMatch Enterprise

What’s New

Ready To Start Preparing Your Data
to Match, Clean, and Enrich It?

During your 30-day trial, you can access DataMatch Enterprise risk-free. The software is user-friendly and easy to install – what you see is what you get! However, we recommend a 30 to 60-minute non-obligatory online consultation with one of our subject matter experts to help you get the most out of your free trial.

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