
Achieving a 360-Degree Customer View: Challenges, Benefits, and Solutions
Customers expect businesses to know them – completely. However, only 14% of organizations had achieved a 360-degree view of their customers by 2021, according to

Customers expect businesses to know them – completely. However, only 14% of organizations had achieved a 360-degree view of their customers by 2021, according to

Billions of dollars are spent annually on business intelligence (BI) tools, with the promise of driving smarter, data-driven decisions. But for many organizations, these investments

Picture this: a thriving eCommerce business prepares for the holiday rush, confident that its marketing campaign will deliver record-breaking results. But as packages roll out,

The global IT services market is on track to nearly double over the next decade, growing from USD 1.40 trillion in 2023 to a projected

Cloud adoption promises to unlock $3 trillion in global business value by 2030. However, as a McKinsey report highlights, many organizations are losing their share

In 2024, National Public Data, a prominent background check and fraud prevention service, made headlines for all the wrong reasons. Over 2.7 billion records containing

Imagine a fortress where every brick represents a piece of your organization’s data. Now, picture some bricks riddled with cracks and inconsistencies. Despite its imposing

In a survey conducted by Validity, 44% of the respondents revealed that duplicate data significantly impacted their ability to fully leverage their CRM systems. Now,

With data breaches exposing more than eight million records worldwide just within the last quarter of 2023, an average data breach costing around USD 4.45

Data migration projects are notorious for either going over budget or failing to meet their original objectives. While financial services companies need to migrate data

Imagine losing 31% of your revenue due to poor data quality. For financial services, this isn’t just hypothetical — it’s a harsh reality that demands

So you are planning to migrate data to new systems, what could possibly go wrong? As it turns out, quite a lot. From data corruption