Enterprise Content Solutions found 24% higher matches than other vendors for inconsistent address records.

Company Profile

ECS is an integrated marketing solutions company that fully leverages detailed information about individuals to dramatically improve marketing effectiveness through personalized, cost-effective, and culturally sensitive campaign design, execution & optimization. We identify highly qualified prospects, combining client data with one of the largest network databases in the US to surface information and insights about customers far beyond traditional profile data. ECS is a data-driven technology company, applying the most innovative marketing technologies across the entire marketing value chain.

Business Use-Case

ECS helps their clients deliver highly-targeted, personalized marketing campaigns by using various data. Like many direct marketing organizations, ECS relies on being able to match data from disparate sources but faced numerous challenges with the raw data not always being accurate, or in usable formats. ECS requires address data to be verified and standardized, before accurately matching that data with other datasets. Using a third-party vendor to do the matching on hundreds of thousands of records would take, on average, about three business days to turn around.

Our Solution & Benefits

ECS was seeking to bring the entire process in-house while avoiding the need for dedicated coding staff and a steep learning curve. After looking at several solutions, ECS decided that DataMatch Enterprise™ with Address Verification would answer all their needs in one solution.

  • Save significant development hours
  • Increase accuracy
  • Administrative flexibility

Higher Match Rate

In terms of accuracy, they saw a 24% higher match rate than their previous standard vendors, as it allowed them to “dive under the hood” to adjust algorithms themselves without the expense of dedicated coders.

Faster Time-to-value

Instead of taking three days to complete matching, using DataMatch Enterprise™, ECS was able to verify and standardize addresses and match records to other datasets in less than a day.

“We obtained 24% higher match rate using DataMatch Enterprise™ versus our standard vendor.”

– Andrew Brownell Strategy and Analytics Consultant

About DataMatch Enterprise

DataMatch Enterprise is a user-friendly and powerful software that helps business users across many industries manage their data more effectively and drive their bottom line. Our enterprise-grade matching tool has been proven to find approximately 5-12% more matches than leading software companies IBM and SAS in 15 different studies. Let Data Ladder be your partner in your next marketing campaign. Increase your sales by offering data cleansing services through DataMatch™.

To get started with DataMatch Enterprise for your needs, click Contact or Download Trial.

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Merging Data from Multiple Sources – Challenges and Solutions

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