Data Matching Best Practices

It is recommended to always follow these guidelines for data matching:

  1. Make sure to include at least one Exact match criteria in every match definition created.
  2. For matching addresses, configure match definition as:
    1. Exact match on A Street Number.
    2. Fuzzy match on A Street Name.
    3. Exact or fuzzy match on A Zip Code (depending on the type of the ZIP code column).
  3. For names, configure match definition as:
    1. Fuzzy match on First Name with Weight at 80%.
    2. Fuzzy match on the Last Name with Weight at 95%.
  4. For projects with only one match definition, always check the “Similar Records in Group” box. This ensures that all records in a result group are a match to each other. If left unchecked, you may end up with groups in which record A matches record B, and B matches C, but A and C are not a match.
  5. Increase “Max Matches Per Record” to a value larger than the largest expected group so that no matches are lost.
  6. Use like-kind criteria for each definition. Unrelated criteria should be added to separate definitions.

Want to know more?

Check out DME resources

Merging Data from Multiple Sources – Challenges and Solutions

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What Is Data Matching and Why Does It Matter?

Last Updated on February 27, 2026 Written by Data Ladder’s data quality team, drawing on 15+ years of experience helping enterprises match and deduplicate datasets