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ZIP plus 4 plus 2 equals ZIP plus 6

Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is unfamiliar. Join me, as we explore

How to Avoid a Data Breach

On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In the parlance of cybersecurity

Data Quality for Artificial Intelligence

Good data quality for Artificial Intelligence is critical for AI success. For a system to be artificially intelligent, it needs to consume vast amounts of

Marketing Analytics Made Easier

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is abundant but every month,

Cleaning Big Data the Easy Way

Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years, many industries have been transformed from the

Data Preparation for Analytics

As users seek to go beyond canned reports and spreadsheets to employ sophisticated visual analytics to drive decisions and actions, traditional processes for preparing data

Think Address Verification is an Option?

Address verification is vital for any business. Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate

Bad data equals bad customer experience

In a competitive world with seemingly endless choices and price-wars, there’s one thing that can truly set you aside from the competition. Customer Experience. In

The Cost of Bad Data Quality

How much is bad data quality costing you? Like many modern businesses, you probably rely heavily on your data. But unless your data is of

The Future of Digital Healthcare

Healthcare has tracked along with its business counterparts through most of the digital revolution. However, they have been slow to adapt and implement digital strategies

Record Linkage in Healthcare Research

Linkage of records between electronic health databases has become increasingly important to both the providers of healthcare and researchers seeking cures to complex diseases. Electronic

Education Changes with P20 Programs

Changing education over the past two decades has been a priority in the United States, but the efforts have been limited to standardized testing. The