According to an Accenture survey, over 75% of consumers are more likely to purchase from retailers who know their name and buying preferences, and about 52% of them are more inclined to change brands if the company does not offer personalized experiences.
Download this whitepaper to find out:
- The role of clean data in the retail industry,
- How retailers can identify if they have poor retail data quality, and
- The most common issues associated with data in retail and how to fix them.