The role of data quality in the world of retail

Inside you’ll learn:

According to an Accenture survey, over 75% of consumers are more likely to purchase from retailers who know their name and buying preferences, and about 52% of them are more inclined to change brands if the company does not offer personalized experiences.

Download this whitepaper to find out:

  • The role of clean data in the retail industry,
  • How retailers can identify if they have poor retail data quality, and
  • The most common issues associated with data in retail and how to fix them.
role of data quality in retail
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