DataMatch Enterprise™ solution is a highly visual data cleansing application specifically designed to resolve customer and contact data quality issues. The platform leverages multiple proprietary and standard algorithms to identify phonetic, fuzzy, miskeyed, abbreviated, and domain-specific variations. Build scalable configurations for deduplication & record linkage, suppression, enhancement, extraction, and standardization of business and customer data and create a Single Source of Truth to maximize the impact of your data across the enterprise.
Data Ethics in the Age of AI: Why Responsible Matching Matters More Than Ever
When AI systems deliver inaccurate or inequitable results, many people immediately assume that something went wrong in the algorithms. Rarely do we look upstream –