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Importance of Data Cleansing in the Process of Record Linkage
What is Record Linkage? The procedure of collecting all the data associated with a single person and scattered in the multiple sets of information, and
How data matching can help you secure your data?
In a digital modern world where data is the most valuable asset for any person, entity or company, the security of your data is of
The impact of poor data matching on Marketing Campaigns
Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern data matching tools, market research has
The Role of Data Matching in Fraud Prevention
According to a survey conducted by the ACFE (Association of Certified Fraud Evaluators), on average organizations lose almost five percent of their annual income to
Digital Transformation and Big Data correlation
The New Landscape Worldwide the business landscape has changed along with the Digital Transformation wave. Therefore, small and large companies that embrace Big Data analytics,
How Data & Single View of Truth Can Maximize Customer Retention for Businesses
Here are some customer retention statistics as of 2020. 33% of Americans say they’ll consider switching companies after just a single instance of poor service.
PATTERN BUILDER
To be competitive in the business world, companies continue to focus on customer experience. Many companies believe they have met or exceeded their customer’s expectation/experience.
ZIP plus 4 plus 2 equals ZIP plus 6
Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is unfamiliar. Join me, as we explore
How to Avoid a Data Breach
On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In the parlance of cybersecurity
