From marketing meetings over coffee to analyzing metrics of the latest event launch, there are certainly a lot of responsibilities that come with being a product manager. However, there is one important little task that cannot be overlooked: management of product data quality.
After all, if you’re responsible for creating the messaging for a new piece of marketing collateral and need to target your most active users, pulling the data from your company database using SQL queries would not be productive unless the data was current, relevant, and accurate. Data quality can literally drive how effective and successful any company’s product launch or other marketing efforts will be.
Yes, we are talking about data quality in general, but product managers do need to be aware of a more specific genre, that of product data quality. Without solid, accurate information on everything from colors to quantities, one of the company’s most important commodities – their merchandise — can be at stake.
Data Ladder has partnered with several companies with the management of their product data. They developed ProductMatch specifically for companies who handle large amounts of product data. Applying semantic technology, ProductMatch is an automated solution that recognizes, cleans, and matches product data. Don’t leave your company in the lurch! Visit Data Ladder and speak with a ProductMatch specialist today.