Buckle achieves a single customer view of its retail customers across multiple stores

Company Profile

Buckle is a leading upscale retailer of denim, sportswear, outerwear, footwear, and accessories. With over 450 stores in 43 states, the company prides itself on its personalized attention to each guest through its customer-centric initiatives such as complimentary alterations, layaways, and a shopper reward program.

Based in Kearney, Nebraska, the retailer sells a wide range of brand and private-label clothing. BKE, the company’s private label, is known for its quality fit, construction, and vintage appeal. Other popular brands sold include Miss Me and Rock Revival.

Business Use-Case

With company initiatives geared toward personalized customer attention, Buckle has invested time and resources in gathering customer profile data at the retail store level. Once the customer opts in, the data is captured and stored through the retailer’s point of sale system.

However, the company was dealt with the challenge of sorting through these large amounts of data extrapolated from hundreds of stores. The main task at hand was dealing with all the duplicate information that had been loaded into their current iSeries DB2 system. The company was looking for an efficient way to remove duplicate data, which accounted for approximately 10 million records.

Solution and Benefits

DataMatch Enterprise™ provided a usable and more efficient solution for Buckle. The company was able to run a large number of records through the deduplication process as one project using a single software tool as opposed to using several different methods.

  • DataMatch Enterpise™ was a more efficient solution for Buckle
  • Run many records without fail
  • Manage multiple projects

“The main benefit of DataMatch Enterprise™ was the fuzzy logic and synthetic matching. It was just something I couldn’t replicate myself.”

– Marty Yantzie, PC Support & Systems Development Manager

About DataMatch Enterprise

DataMatch Enterprise is a user-friendly and powerful software that helps business users across many industries manage their data more effectively and drive their bottom line. Our enterprise-grade matching tool has been proven to find approximately 5-12% more matches than leading software companies IBM and SAS in 15 different studies.

To get started with DataMatch Enterprise for your needs, click Contact or Download Trial.

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Check out DME resources

Merging Data from Multiple Sources – Challenges and Solutions

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