The impact of poor data matching on Marketing Campaigns
Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern data matching tools, market research has
Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of modern data matching tools, market research has
According to a survey conducted by the ACFE (Association of Certified Fraud Evaluators), on average organizations lose almost five percent of their annual income to
The New Landscape Worldwide the business landscape has changed along with the Digital Transformation wave. Therefore, small and large companies that embrace Big Data analytics,
Here are some customer retention statistics as of 2020. 33% of Americans say they’ll consider switching companies after just a single instance of poor service.
To be competitive in the business world, companies continue to focus on customer experience. Many companies believe they have met or exceeded their customer’s expectation/experience.
Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is unfamiliar. Join me, as we explore
On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In the parlance of cybersecurity
Good data quality for Artificial Intelligence is critical for AI success. For a system to be artificially intelligent, it needs to consume vast amounts of
As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is abundant but every month,
Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years, many industries have been transformed from the
As users seek to go beyond canned reports and spreadsheets to employ sophisticated visual analytics to drive decisions and actions, traditional processes for preparing data
When it comes to data quality management, few things cause as much grief as having to download data before you can clean it. The answer
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