Applications for Data Matching

Data Matching is a very wonderful technique that rears its head across many other applications. The technique contains complex algorithms and sometimes it can be


Nowadays, most of the organizations are heavily relied on the extensive amount of information to sustain their operations, therefore, it comes as no surprise that


To be competitive in the business world, companies continue to focus on customer experience. Many companies believe they have met or exceeded their customer’s expectation/experience.

ZIP plus 4 plus 2 equals ZIP plus 6

Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6 is unfamiliar. Join me, as we explore

How to Avoid a Data Breach

On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million U.S. consumers.” In the parlance of cybersecurity

Data Quality for Artificial Intelligence

Good data quality for Artificial Intelligence is critical for AI success. For a system to be artificially intelligent, it needs to consume vast amounts of

Marketing Analytics Made Easier

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is abundant but every month,

Cleaning Big Data the Easy Way

Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years, many industries have been transformed from the

Data Preparation for Analytics

As users seek to go beyond canned reports and spreadsheets to employ sophisticated visual analytics to drive decisions and actions, traditional processes for preparing data