Whitepaper

TurnKey Auto Events utilized record linkage to drive higher sales per lead for dealerships

Inside you’ll learn:

Company Profile

TurnKey Auto Events conducts high-volume car buying campaigns for automotive dealers nationwide. They produce events that compel car buyers to attend and purchase vehicles. The company leverages existing dealer data and customer lists and use proven campaign strategies that not only produce sales but build a brand and name awareness in your local market. With over 100 years of automotive sales and marketing experience from manufacturer to the local dealer level, our professional automotive staff has implemented successful sales event campaigns for hundreds of dealers nationwide.

Business Use-Case

As a service provider that provides sales leads for automotive vendors, TurnKey Marketing was looking to receive credit for additional sales procured with the various dealerships they partner with. By being able to match sales with the multitude of potential prospects they speak to daily, they can receive sales credit (and earn money) for each lead. They currently use Microsoft Excel to manage an enormous amount of data and customer information. Unfortunately, Excel doesn’t have many options to match and separate data efficiently. Deduplication was also an issue.

Our Solution & Benefits

Using DataMatch™, Data Ladder’s sophisticated data matching product, the company was able to match records from several sources. From there they were able to create a bird’s eye view of a potential car sale over time. This was accomplished in several ways:

  • Saved time on removing duplicates, matching lists, and data cleaning activities.
  • Combined and matched records across multiple lists in a quicker fashion.

Find higher matches of dealerships and customers

TurnKey Marketing was finally able to identify matching records through fuzzy algorithms: something they were unable to do before. They were finally able to match actual sales at dealerships with customers they had previously spoken to.

Save considerable person-hours to drive higher revenue

With the ability to dedupe information quickly and efficiently, they were able to accelerate their processes and cut significant hours off of their project timelines. As a result, they anticipate seeing an increase in revenue as they continue to clean up their databases.

“DataMatch™ makes it a lot easier for me to match columns in Excel. My whole reason for getting the software was to match up sold vehicles with leads that we’re working.”

– Matt Griffin, VP Operations

About DataMatch Enterprise

DataMatch Enterprise is a user-friendly and powerful software that helps business users across many industries manage their data more effectively and drive their bottom line. Our enterprise-grade matching tool has been proven to find approximately 5-12% more matches than leading software companies IBM and SAS in 15 different studies. Let Data Ladder be your partner in your next marketing campaign. Increase your sales by offering data cleansing services through DataMatch™.

To get started with DataMatch Enterprise for your needs, click Contact or Download Trial.

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