Data Matching Archives

Using Data Matching to Resolve Identity Resolution Challenges

August 11, 2020

Identity resolution – the process of connecting disparate customer data to an individual or entity as they interact across different channels…

Matching Evolution: Finding Matches Across the Enterprise and Fine Tuning Results the Modern Way

July 17, 2020

As data undergoes a paradigm shift, so do the systems, processes, and approaches involved. Legacy systems are dying. Batch ETL pipelines are slowly becoming obsolete. Ownership is moving…

How a Merge Purge Software Can Help Resolve Mailing List Woes

May 27, 2020

Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly….

What is a Postal Code and Why is it Important for Address Verification and Validation?

February 18, 2020

You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know…

How Transaction Matching Software Can Empower Your Financial Institution & Improve Operational Efficiency

January 16, 2020

Do your banking officers or insurance agents still manually compare spreadsheets to make sense of data? Do you still have manual…

Name Matching Software vs Algorithms: Which is Best for Your Business?

December 9, 2019

Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who…

Fuzzy Matching 101: Cleaning and Linking Messy Data Across the Enterprise

May 20, 2019

Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….

Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM

December 3, 2018

Why 50% of all CRM initiatives fail? With an average return of $8.71 per dollar invested in CRM software, a CRM is a…

Network Optimization with Expected Performance – A Benefit of Data Wrangling For Telecom Providers

September 29, 2018

The largest telecom operators are those who are providing the customer service at par excellence, at scale, with effective personalization. To…

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