Data cleansing
Fuzzy Matching 101: Cleaning and Linking Messy Data
In this blog, we will take an in-depth look at fuzzy matching, the go-to approach for data deduplication and record linkage.
August 20, 2021
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Category: Data Matching
Data Matching
4 Ways List Matching Software Tools Can Jumpstart Your Marketing Campaigns
Bad data quality is a serious problem for marketing. ZoomInfo reports that inaccurate customer data affects 94% of businesses and companies
April 30, 2021
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Data Matching
Using Data Matching to Resolve Identity Resolution Challenges
Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer’s journey, consumers use 3-4
February 2, 2021
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Data Matching
The Importance of Data Cleansing and Matching for Data Compliance
Data compliance standards (such as GDPR, HIPAA, and CCPA, etc.) are compelling corporations to revisit and revise their data management strategies.
February 2, 2021
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Address Verification
How to Improve the Quality of Householding Data and Better Understand Your Customers
Table of Contents What is householding? Have you ever received multiple copies of the same mail from your bank, insurance company
November 16, 2020
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Data Matching
Matching Evolution: Finding Matches Across the Enterprise and Fine Tuning Results the Modern Way
As data undergoes a paradigm shift, so do the systems, processes, and approaches involved. Legacy systems are dying. Batch ETL pipelines are slowly becoming obsolete. Ownership is moving
July 17, 2020
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Data Matching
How a Merge Purge Software Can Help Resolve Mailing List Woes
Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly.
May 27, 2020
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Data cleansing
What is a Postal Code and Why is it Important for Address Verification and Validation?
You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know
February 18, 2020
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Data Matching
How Transaction Matching Software Can Empower Your Financial Institution & Improve Operational Efficiency
Do your banking officers or insurance agents still manually compare spreadsheets to make sense of data? Do you still have manual
January 16, 2020
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Customer Data Integration
Name Matching Software vs Algorithms: Which is Best for Your Business?
Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who
December 9, 2019
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