Bad data quality is a serious problem for marketing. ZoomInfo reports that inaccurate customer data affects 94% of businesses and companies
Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer’s journey, consumers use 3-4
Data compliance standards (such as GDPR, HIPAA, and CCPA, etc.) are compelling corporations to revisit and revise their data management strategies.
Table of Contents What is householding? Have you ever received multiple copies of the same mail from your bank, insurance company
As data undergoes a paradigm shift, so do the systems, processes, and approaches involved. Legacy systems are dying. Batch ETL pipelines are slowly becoming obsolete. Ownership is moving
Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly.
You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know
Do your banking officers or insurance agents still manually compare spreadsheets to make sense of data? Do you still have manual
Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who
Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data. Data deduplication and record