Data Matching Archives

Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly….

You may have often heard of ZIP+4 address verification when implementing a data cleansing and matching activity. But do you know…

Do your banking officers or insurance agents still manually compare spreadsheets to make sense of data? Do you still have manual…

Catherine spelled as Cathy, Kath or Katharine; John entered in your system as Jon, Jonathan, or Jonny; or a Margaret who…

Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….

With an average return of $8.71 per dollar invested in CRM software, a CRM is a must-have for any business to…

The largest telecom operators are those who are providing the customer service at par excellence, at scale, with effective personalization. To…

There has been a substantial stress in the current landscape of data analytics. The massive volume of data these days demands…

To understand the significance of data wrangling for machine learning you initially need to learn both terms separately. Data wrangling is…

Consider this, just because your business thinks your addresses are valid – doesn’t mean your mail is deliverable. A supposedly valid…