Resources
Blogs
THE IMPACT OF DATA MATCHING ON THE WORLD OF FINANCE
Last Updated on February 4, 2026 In today’s fast-paced technological environment, the success of every business relies on a data-driven model. However, achieving this
Importance of Data Cleansing in the Process of Record Linkage & Entity Resolution
Last Updated on February 4, 2026 What is Record Linkage? The process of collecting all data associated with a single person that is scattered
How data matching can help you secure your data?
Last Updated on October 13, 2022 In a digital modern world where data is the most valuable asset for any person, entity or company,
The impact of poor data matching on Marketing Campaigns
Last Updated on February 24, 2026 Data matching plays an important role in helping marketing managers to devise marketing campaigns. With the advent of
The Role of Data Matching in Fraud Prevention
Last Updated on February 25, 2026 Quick Summary Organizations lose 5% of revenue to fraud annually—$5.38 trillion globally [ACFE, 2024]. Companies using data matching
Digital Transformation and Big Data correlation
Last Updated on April 25, 2022 The New Landscape Worldwide the business landscape has changed along with the Digital Transformation wave. Therefore, small and
How Data & Single View of Truth Can Maximize Customer Retention for Businesses
Last Updated on April 25, 2022 Here are some customer retention statistics as of 2020. 33% of Americans say they’ll consider switching companies after
PATTERN BUILDER
Last Updated on October 21, 2022 To be competitive in the business world, companies continue to focus on customer experience. Many companies believe they
ZIP plus 4 plus 2 equals ZIP plus 6
Last Updated on April 25, 2022 Most of us know about ZIP+4 but to the average user of the United States Postal Service, ZIP+6
How to Avoid a Data Breach
Last Updated on April 25, 2022 On September 7, 2017, Equifax published a press release announcing a “cybersecurity incident potentially impacting approximately 143 million
Data Quality for Artificial Intelligence
Last Updated on April 25, 2022 Good data quality for Artificial Intelligence is critical for AI success. For a system to be artificially intelligent,
Marketing Analytics Made Easier
Last Updated on April 25, 2022 As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts.
Cleaning Big Data the Easy Way
Last Updated on October 24, 2022 Cleaning big data usually invokes big stress levels. With the advancements we’ve seen in technology over the years,
Data Preparation for Analytics
Last Updated on September 13, 2022 As users seek to go beyond canned reports and spreadsheets to employ sophisticated visual analytics to drive decisions
The Importance of a Data Quality API
Last Updated on September 5, 2022 When it comes to data quality management, few things cause as much grief as having to download data
Think Address Verification is an Option?
Last Updated on April 25, 2022 Address verification is vital for any business. Inaccurate addresses can be a costly problem for your organization and
Bad data equals bad customer experience
Last Updated on April 25, 2022 In a competitive world with seemingly endless choices and price-wars, there’s one thing that can truly set you
The Cost of Bad Data Quality
Last Updated on August 11, 2022 How much is bad data quality costing you? Like many modern businesses, you probably rely heavily on your
Data Preparation: Managing Data in the Real World
Last Updated on October 24, 2022 By Jack Bradford, Senior Product Specialist Data preparation and matching is a growing profession that requires an in-depth
How an Address Verification Software Can Resolve Your Address Woes
Last Updated on January 12, 2026 Let’s face it. Your company’s address data is messy. In fact, you probably don’t even have an address






























